VfB Stuttgart

Strong partners with Swabian roots

First division soccer club VfB Stuttgart and TOPREGAL have been business partners in sponsorship since the 2021/2022 season. However, the Swabian partners also work together outside the MHP Arena.

The club opened another store in Stuttgart city center in June 2024. TOPREGAL was able to support VfB Stuttgart as a reliable partner in furnishing the store space.

The store in the Königsbaupassagen was initially designed as a pop-up store for the EURO 2024 period. The idea proved successful and opened up great potential. On a sales area of 100 square meters, which also includes a flocking station for finishing jerseys, not only was an innovative store created in a central downtown location in a very short space of time. Rather, a place has been created where VfB can be experienced by numerous visitors on a permanent basis.

In addition to exclusive offers, legendary moments of the club are shown on digital advertising displays from TOPREGAL, inviting customers to linger longer and enjoy the club's history.

In addition to a mobile open-fronted storage shelving unit for a wide variety of small parts, storage shelves now also ensure the necessary order. "It was crucial to install efficient and robust shelving systems, particularly in the area of warehousing, in order to keep day-to-day operations running smoothly," says Store Manager Lorenz Kafka.

This project shows how a successful partnership works - both sides go hand in hand to achieve the best results together.

Modern workspaces right next to the stadium

TOPREGAL has already equipped the VfB store in Stuttgart city center with digital advertising displays and storage shelves in the course of EURO 2024. Another joint project is now following on from this successful collaboration.

As part of the refurbishment of its offices in the Carl Benz Center, right next to the MHP Arena in Stuttgart, VfB is once again relying on TOPREGAL's expertise. The aim was to create modern and comfortable workstations that also support an ergonomic way of working.

In total, the VfB premises were equipped with 65 height-adjustable desks of the MILLA160 model with integrated cable duct. These were complemented by 65 ergonomic LENA desk chairs and ten FRIDA mobile pedestals, which provide additional storage space at the workplace. The furniture was professionally assembled by the TOPREGAL assembly team so that the new workspace was ready for use within a very short time.

More comfort and flexibility in everyday office life

The advantages of the new office equipment are clearly evident in day-to-day operations. The height-adjustable desks enable flexible working both sitting and standing and support efficient working, even on long working days. At the same time, the ergonomic chairs ensure a high level of seating comfort and, thanks to the mobile pedestals, important documents are always to hand. VfB Stuttgart is therefore ideally equipped for everyday work away from the pitch.